Which of the Following Statements Best Explains the Reason That

question 70

Multiple Choice

Which of the following statements best explains the reason that consumers are more receptive to magazine advertising than to television advertising?

• A)Unlike television ads, magazine ads are invasive and not easy to ignore.
• B)Consumers become involved with magazines when they read them and are more likely to find ads acceptable or even enjoyable.
• C)The number of ads in magazines is much fewer than that of television, so consumers are not bothered by advertising clutter.
• D)More creative advertising options are available for magazines than those available for television advertising, implying that magazine ads are more interesting.
• E)Magazine advertising does not provide the psychographic or demographic selectivity that television advertising does.

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Definitions:

Bourgeoisie

A social class characterized by their ownership of capital and their related culture, standing in contrast to the working class.

Boat Sail Manufacturing

The industrial and crafting process involved in the creation of sails for boats, combining materials science, design, and seamanship.

Large Boat Sail

The act of propelling a large vessel over water by harnessing the wind with large fabric surfaces attached to masts.

Cognitive Dissonance

The psychological discomfort experienced when holding two or more conflicting cognitions (thoughts, beliefs, attitudes).