Media Buyers Primarily Evaluate Magazines on the Basis Of

question 99

Multiple Choice

Media buyers primarily evaluate magazines on the basis of:

• A)the ability to offer specialized services such as selective binding, ink-jet imaging, and split runs.
• B)the size and space of the bleed pages.
• C)their ability to deliver the advertiser's message to as many people as possible in the target audience.
• D)their ability to provide or create a psychographic segregation.
• E)the pass-along readership offered.

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A process of making minor adjustments or modifications to improve the function or performance of a machine, system, or instrument.

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