Experts Suggest That Advertisements Targeted to Older Consumers Should Use

question 105

True/False

Experts suggest that advertisements targeted to older consumers should use actors who are older than the targeted audience, as that makes the message seem more credible.

---

Definitions:

Dementia

A broad category of brain diseases that cause a long-term and often gradual decrease in the ability to think and remember, significantly affecting an individual’s daily functioning.

Delusions

False beliefs held with strong conviction despite superior evidence to the contrary, often associated with psychiatric conditions.

Sensorium

The sensory apparatus or faculties considered as a whole within the consciousness and cognition.

Stereognosis

The ability to recognize objects by touching and manipulating them.