Newspapers and Magazines Are Often Referred to as High-Involvement Media

question 93

Multiple Choice

Newspapers and magazines are often referred to as high-involvement media because:

• A)they have a high impact on the overall integrated marketing communication program.
• B)they attract high advertising revenues to support their operations.
• C)they are the primary sources of entertainment apart from news and information.
• D)they require consumers to expend some effort to process the information they provide.
• E)it is easy to monetize online editions of newspapers and magazines.

---

Definitions:

Span of Management

The number of subordinates that a manager or supervisor can directly control or oversee effectively.

Operating Systems

Software that manages computer hardware and software resources, providing common services for computer programs.

Nonprogrammed Decision

Complex and unique problem or opportunity with important consequences for the organization.

Hand-held Computers

are compact, portable electronic devices designed for ease of use and mobility, capable of performing many of the functions of a desktop computer.