An Ad for Novell Solutions Targeting Businesspeople Used the Headline

question 65

Multiple Choice

An ad for Novell solutions targeting businesspeople used the headline, "ERP: Sound made by CIO when people see data they shouldn't." The actor playing the executive in the ad has a distressed, almost fearful look on his face. Which of the following execution techniques has been used in this ad?

• A)Problem-solution execution
• B)Slice-of-death advertising
• C)Slice-of-life advertising
• D)Reminder execution
• E)Informational advertising

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Definitions:

White-Collar Criminals

Individuals who commit non-violent crimes for financial gain within their professional occupations.

Noncriminal Identity

An individual's sense of self or public persona that is not associated with criminal activities or lawbreaking behaviors.

Kenneth Lay

Former CEO of Enron Corporation, involved in the company's infamous accounting fraud scandal that led to its collapse.

Corporate Corruption

Unethical or illegal activities conducted by individuals within or on behalf of a corporation, often to achieve personal or organizational gain.