Gatefolds, Bleed Pages, Inserts, and Creative Space Buys Are Ways

question 29

Multiple Choice

Gatefolds, bleed pages, inserts, and creative space buys are ways of increasing:

• A)the cost efficiency of magazines.
• B)the geographic flexibility of magazines.
• C)the selectivity of magazines.
• D)the creative appeal of magazine ads.
• E)the selective binding ability of a magazinE.Some magazines offer (often at extra charge) a variety of special options that can enhance the creative appeal of an ad and increase attention and readership.Examples include gatefolds, bleed pages, inserts, and creative space buys.

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Definitions:

Sarbanes-Oxley Act

A U.S. law established to protect investors by implementing stricter corporate governance and accounting standards.

Statute Of Limitations

The time limit within which legal action must be initiated, after which claims are no longer valid.

Section 11

A provision of the Securities Act of 1933 that imposes liability on issuers for giving false or misleading information within registration statements.

Blue-Sky Laws

State securities laws designed to protect investors from fraudulent sales practices and securities offerings.