_____ Refers to the Number of Persons in the Primary

question 116

Multiple Choice

_____ refers to the number of persons in the primary target audience whom a media buy will reach and the number of times those persons will be reached.

• A)Target ratings points
• B)Gross ratings points
• C)Target frequencies
• D)Effective target reach
• E)Total market coverage

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Definitions:

Variable Manufacturing Overhead

Variable manufacturing overhead includes all manufacturing costs that vary with the level of production, such as utilities or materials needed in the production process.

Standard Hours Allowed

The time allocated for a task based on predetermined standards.

Actual Direct Labour Hours

The real number of labor hours worked by employees directly involved in the production process, typically recorded after the work has been completed.

Standard Cost System

A cost accounting system that uses cost standards for materials, labor, and overhead to control actual costs and analyze variances.