Which of the Following Comparisons Between Primary In-Home Readers, Pass-Along

question 109

Multiple Choice

Which of the following comparisons between primary in-home readers, pass-along readers, and out-of-home readers is true?

• A)Advertisers generally attach greater value to primary in-home readers than pass-along readers.
• B)Pass-along readers and out-of-home readers are more likely to read a magazine than principal readers.
• C)Pass-along readers should be totally discounted in evaluating magazine readership.
• D)Pass-along readers generally spend more time with a magazine and pick it up more often than primary in-home readers.
• E)Out-of-home readers receive greater satisfaction from a publication than primary in-home readers.

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Definitions:

Use Of Authority

The exercise of power granted to individuals or organizations to make decisions and enforce rules.

Withholding Information

The intentional act of keeping information secret or refusing to disclose it.

Ethical Problem

A dilemma involving a conflict in moral values, making it difficult to decide the right course of action.

Policing Policies

Regulations and strategies that outline the operational practices and behavior standards for law enforcement agencies.