Which of the Following Statements Is True About the Use

question 72

Multiple Choice

Which of the following statements is true about the use of color in magazine advertising?

• A)The more the color used in an ad, the lower the advertising cost.
• B)Advertisers prefer using black and white ads because of the greater visual impact on portraits.
• C)Color ads are considered better suited for attracting and holding attention.
• D)Bleed pages are always less expensive than color pages with margins because less fine-tuning is required with bleed pages.
• E)Color ads are generally cheaper than black and white ads if they are placed on the front cover of a magazinE.Advertisers generally prefer color ads because they have greater visual impact and are superior for attracting and holding attention.

---

Definitions:

Milgram Experiment

A psychological experiment conducted by Stanley Milgram in the 1960s to study obedience to authority, where participants were instructed to administer electric shocks to another person.

Stanford University Prison Experiment

A psychological study conducted by Philip Zimbardo in 1971 at Stanford University, where students were assigned roles of prisoners and guards to explore the effects of perceived power.

Generalization

Drawing a conclusion about a certain characteristic of a population based on a sample from it.

Logical Support

The provision of reasons or evidence to justify a claim or argument.