Which of the Following Is True of Newspapers as an Advertising

question 39

Multiple Choice

Which of the following is true of newspapers as an advertising medium?

• A)They do not enable marketers to use geographic selectivity.
• B)They are generally considered to have better reproductive quality than magazines.
• C)They offer high market penetration and coverage.
• D)They offer limited flexibility to advertisers.
• E)They typically have a long life-span.

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Definitions:

Marsh Wren

A small North American bird that inhabits marshes and reed beds, known for its distinctive loud song and nest-building behavior.

Monogamy

A mating system in which a male animal mates with a single female during a breeding season.

Parental Care

Behaviours exhibited by parents towards their offspring to ensure their growth, survival, and success.

Offspring Survival

The ability of offspring to live past infancy and reach maturity, influenced by genetic, environmental, and parental factors.