Which of the Following Is Considered to Be an Advantage

question 125

Multiple Choice

Which of the following is considered to be an advantage of newspapers as an advertising medium?

• A)They offer several valuable specialized services to advertisers.
• B)They offer better reproductive quality than magazines.
• C)They generally have a long life span.
• D)They offer greater selectivity in terms of demography and lifestyle to advertisers.
• E)They are typically considered to be less cluttered than other print media.

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Definitions:

Unconditioned Stimulus

A stimulus that naturally and automatically triggers a response without the need for prior learning.

Conditioned Stimulus

A previously neutral stimulus that, after becoming associated with the unconditioned stimulus, eventually comes to trigger a conditioned response on its own.

Conditioned Response

A learned response to a previously neutral stimulus that has been repeatedly presented along with an unconditioned stimulus.

Unconditioned Stimulus

A stimulus that automatically triggers a response without any need for prior learning.