Which of the Following Is a Similarity Between Advertising on Broadcast

question 102

Multiple Choice

Which of the following is a similarity between advertising on broadcast TV and cable advertising?

• A)Both offer fewer segmentation opportunities.
• B)Both create longer buyer lead times for preparing and placing ads.
• C)Both offer greater reach and lower frequency opportunities with individual stations.
• D)Both do not enable advertisers to reach large number of viewers with a single media buy.
• E)Both can be purchased on a national, regional, or local (spot) level.

---

Definitions:

Right Side

Pertaining to the portion of the body or a spatial direction to the observer's right, often in relation to the left side for comparison or direction.

Upper Body

Refers to the part of the human body that includes the chest, back, shoulders, arms, and neck.

Lower Body

The part of the human body that includes the hips, thighs, legs, and feet.

Left Side

Refers to the side of something or someone that is to the west when facing north.