Which of the Following Is True of the Internet as an Advertising

question 85

Multiple Choice

Which of the following is true of the Internet as an advertising medium?

• A)Blogs and discussion boards are considered particularly useful for providing information to evaluate products and brands.
• B)Typically, the Internet does not enable marketers to stimulate trial of products or services.
• C)Most marketers believe that the Internet is not an effective medium for achieving communications objectives such as consideration and/or evaluation.
• D)The Internet cannot be used to create a "buzz" for a product or service.
• E)While it can be used to complement traditional advertising, the Internet cannot be used as an independent medium.

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Definitions:

Independent Demand

The demand for a final product or service which is not directly related to the demand for other products or services within a supply chain.

Rivets

Metal pins or bolts used to fasten two pieces of material together, commonly used in construction, manufacturing, and aerospace industries.

EOQ

Economic Order Quantity, a formula used to determine the optimal quantity of stock to minimize total inventory costs, including holding and ordering costs.