The Major Reason for the Decline in the Viewing Audiences

question 59

Multiple Choice

The major reason for the decline in the viewing audiences of the four major networks is:

• A)the widespread use of videocassette recorders.
• B)the growth of cable television.
• C)poor programming.
• D)the exponential growth of clutter.
• E)changes in cultural values, which are reducing television viewing timE.Much of the growth in cable audiences has come at the expense of the four major networks.Cable channels now have more of the prime-time viewing audience than the major networks.Many cable stations have become very popular among consumers, leading advertisers to reevaluate their media plans and the prices they are willing to pay for network and spot commercials on network affiliate stations.

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