Which of the Following Is Considered a Major Criticism of the DAGMAR

question 15

Multiple Choice

Which of the following is considered a major criticism of the DAGMAR approach?

• A)Its belief that the only relevant measure of advertising objectives is sales.
• B)Its focus on using sales-based objectives rather than communications-based objectives.
• C)Its inability to define what constitutes a good advertising objective.
• D)Its reliance on the hierarchy of effects model.
• E)Its lack of concern with the quantitative assessment of the impact on awareness.

---

Definitions:

Cultural Diversity

The existence of a variety of cultural or ethnic groups within a society.

Genetic Variations

Differences in the DNA sequences among individuals within a population, contributing to genetic diversity.

Human Temperaments

Innate personality traits that influence how individuals react to the environment and manage their emotions, typically categorized into four types.

Mediterranean Cultures

Cultures associated with the region surrounding the Mediterranean Sea, known for their rich histories, diverse societies, and signature diets.