The Designated Market Area (DMA) of Manhattan Has Approximately 2

question 89

Multiple Choice

The designated market area (DMA) of Manhattan has approximately 2 million television households. Audience research shows that 60 percent of these households had their sets turned on during a particular Saturday evening and 300,000 households were watching an baseball playoff game. The program rating for the playoff game in the Manhattan DMA is _____.

• A)25
• B)15
• C)30
• D)35
• E)20

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Definitions:

Marketing Research

The process of gathering, analyzing, and interpreting information about a market, including products and services, target market, and customers for the purpose of improving business decisions.

Cloud Computing

The delivery of computing services—such as servers, storage, databases, networking, software—over the internet to offer faster innovation, flexible resources, and economies of scale.

Business Intelligence

The strategies and technologies used by enterprises for the data analysis of business information to support better business decision making.

Data Analytics

The process of examining data sets to draw conclusions about the information they contain, often with the aid of specialized systems and software.