Which of the Following Statements Is True of the Flighting

question 46

Multiple Choice

Which of the following statements is true of the flighting scheduling method?

• A)It results in a lack of awareness of promotional messages during nonscheduled times.
• B)It prohibits inclusion of more than one medium or media vehicle for advertising.
• C)It usually results in high costs and overexposure.
• D)It has a decreased likelihood of wearout.
• E)It follows a continuous pattern of advertising without gaps or nonadvertising periods.

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Definitions:

Copyright Protection

Legal rights granted to creators of original works to control and exploit their creations.

Computer Program

A set of instructions written in a programming language that is executed by a computer to perform specific tasks.

Common Use

Refers to the practice or item that is widely accepted and utilized by the general public or within a certain industry.

Moral Rights

Refers to the rights of creators to have their work attributed to them and to object to any derogatory treatment of it, protecting the personal and reputational connection between the creator and their creation.