After Calculating Both the Brand Development Index (BDI) and the Category

question 115

Multiple Choice

After calculating both the brand development index (BDI) and the category development index (CDI) , a media planner obtains the following results: High BDI and Low CDI. Which of the following information can be deduced from this data?

• A)Good sales potential for both product and brand
• B)Low market share for product but good market potential
• C)Good market to advertise in but requires sales decline monitoring
• D)Product category has high potential and brand is performing well
• E)Poor market for advertising and potential for loss

---

Definitions:

Formal Operational

The stage in Piaget's theory of cognitive development during which people begin to think logically about abstract concepts and hypothetical situations.

Egocentrism

The inability to differentiate between self and others, often leading to viewing things exclusively from one's own perspective.

Sensorimotor

Pertaining to the combined processes of sensory input and motor response; often related to developmental stages in early childhood.

Thumb Sucking

A common habit among infants and young children, where they suck their thumb for comfort or relaxation.