_____ Refers to the Number of Persons in the Primary

question 116

Multiple Choice

_____ refers to the number of persons in the primary target audience whom a media buy will reach and the number of times those persons will be reached.

• A)Target ratings points
• B)Gross ratings points
• C)Target frequencies
• D)Effective target reach
• E)Total market coverage

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Definitions:

Form 10-K

An annual report required by the U.S. Securities and Exchange Commission that gives a comprehensive summary of a company's performance.

Value-Relevance

The usefulness of financial information in affecting investors' decisions, including how changes in financial statement measures (like earnings and book values) impact stock market values.

Quality

The degree of excellence of a product, service, or process, often measured against standards or customer expectations.

Sustainable

The ability of something to be maintained at a certain rate or level without depleting natural resources or causing severe ecological damage.