Which of the Following Statements Is True About Advertising Reach

question 41

Multiple Choice

Which of the following statements is true about advertising reach?

• A)Reach refers to the number of times a viewer is exposed to an ad.
• B)Reach of a media vehicle can be defined as the "opportunities to see" an ad.
• C)Frequency level expressed in a media plan overstates the actual level of reach to an ad.
• D)The actual exposure to an ad is referred to as reach of a media vehicle.
• E)Reach is of trivial importance at later stages of the adoption hierarchy.

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Definitions:

Prader-Willi Syndrome

A rare genetic disorder that results in a number of physical, mental, and behavioral problems, including a constant sense of hunger.

Recessive Disorder

A genetic disorder that requires an individual to inherit two copies of a defective gene, one from each parent, for the condition to develop.

Sickle Cell Anemia

A genetic blood disorder characterized by red blood cells that assume an abnormal, rigid, sickle shape, leading to various health complications such as pain and anemia.

Tay-Sach's Disease

A hereditary disorder affecting infants, characterized by the absence of a vital enzyme, resulting in the accumulation of fatty substances in the nervous system, leading to death usually by the age of four.