Underneath the Headline, "Fully Loaded," in an Ad for Brett

question 30

Multiple Choice

Underneath the headline, "Fully Loaded," in an ad for Brett shotguns was written "Our most comprehensive line of autoloading shotguns ever." This second statement was printed in a typeface larger than the body copy but smaller than the headline. The second statement in the ad is an example of a(n) :

• A)story line.
• B)subhead.
• C)jingle.
• D)indirect headline.
• E)noisE.In the above scenario, the second statement is an example of a subhead.While many ads have only one headline, it is also common to see print ads containing the main head and one or more secondary heads, or subheads.Subheads are usually smaller than the main headline but larger than the body copy.

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Definitions:

Connective Tissue

A type of biological tissue with an abundance of extracellular matrix that supports, binds together, and protects tissues and organs of the body.

Cushioning

The process or material designed to absorb impact and protect against pressure or collision, often used in reference to seating, footwear, or packaging.

Attachment of Tissues

The process or state where different types of tissues are physically or functionally connected to each other in the body.

Epithelial Tissue

A type of tissue that lines the outer surfaces of organs and blood vessels, as well as the interior surfaces of cavities in many internal organs, characterized by its sheet-like appearance and lack of blood vessels.