Gross Ratings Points (GRPs) Can Be Calculated By

question 58

Multiple Choice

Gross ratings points (GRPs) can be calculated by:

• A)multiplying reach times frequency of exposure.
• B)dividing reach times frequency by costs.
• C)multiplying cost per thousand (CPM) times average frequency.
• D)dividing average frequency by costs.
• E)adding reach and frequency and dividing by cost per thousand (CPM).

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Definitions:

Interest Rates

The cost of borrowing money, typically expressed as a percentage of the amount borrowed, charged by lenders to borrowers.

Expected Profits

The forecasted profit a business anticipates earning over a certain period, based on estimates of future revenues and costs.

Market Value

The amount of money a willing buyer would pay a willing seller for a good, service, or asset in the open market.

Interest Rate

The Interest Rate is the percentage at which interest is paid by borrowers for the use of money they borrow from lenders, crucial for financial markets and investment decisions.