In Accordance to the Basic Estimates in the Arbitron Report

question 95

Multiple Choice

In accordance to the basic estimates in the Arbitron report, person estimates refer to:

• A)the estimated number of people listening.
• B)the estimated cost of a spot schedule within a particular time period.
• C)the estimated number of people involved in preparing the Arbitron ratings report.
• D)information on number of network audiences only for commercials within a program.
• E)the percentage of the total estimated listening audiencE.The three basic estimates in the Arbitron report are: 1) Person estimates-the estimated number of people listening.2) Rating-the percentage of listeners in the survey area population.3) Share-the percentage of the total estimated listening audience.

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Definitions:

Diminishing Value

A method of depreciation where an asset loses value at a decreasing rate over time, reflecting its declining usefulness or productivity.

Accounting Rate of Return

A financial ratio that measures the return on investment from a project based on its net income.

Time Value of Money

The concept that money available today is worth more than the same amount in the future due to its earning capacity.

Net Present Value

The variance between the current worth of incoming cash and the current worth of outgoing cash throughout a specific time frame.