Which of the Following Statements Best Explains a Difference Between

question 79

Multiple Choice

Which of the following statements best explains a difference between target ratings points (TRPs) and gross rating points (GRPs) ?

• A)TRPs calculations use average frequency figures, whereas GRPs calculations do not.
• B)TRPs calculations do not include waste coverage, whereas GRPs calculations do.
• C)TRPs calculations use a duplicated reach estimate, whereas GRPs calculations do not.
• D)TRPs are used when selecting broadcast media, and GRPs are used for selecting print media.
• E)TRPs are used to indicate the total market coverage ratio, whereas GRPs are used to indicate primary market coverage ratio.

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Definitions:

Directed Verdict

A ruling by a judge in a jury trial, typically made after the plaintiff has presented their case, where the judge decides the case in favor of one party without it going to jury decision.

Motion

A formal proposal by a member of a court, seeking a decision on a legal matter.

Matter of Law

Issues resolved by a judge, concerning the application or interpretation of the law, as opposed to matters of fact, which are decided by a jury.

Recross-examination

The questioning of a witness by the opposing side after re-examination, intended to clarify or counter information that came up during re-examination.