Which of the Following Statements Is True of the Media

question 78

Multiple Choice

Which of the following statements is true of the media mix?

• A)It is not possible to use only one medium or vehicle to deliver a message.
• B)The characteristics of a product help in determining the combination of media that should be used.
• C)Individual preferences have no effect on the combination of media to be used to deliver a message.
• D)Advertisers use the media mix to maintain uniformity across all advertising media.
• E)By employing a media mix, advertisers can lower the versatility to their media strategies resulting in high amount of clutter.

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Definitions:

Sewage-Treatment Plant

A facility designed to receive the wastewater from domestic, commercial, and industrial sources and to remove materials that damage water quality and threaten public health and safety.

Environmental Standard

Rules and criteria set by governmental bodies to protect the environment by controlling pollution levels and resource use.

Production Process

The activities, operations, and methodologies used in transforming raw materials into finished goods or services.

Market-Determined Quantity

The quantity of a good or service established through the interaction of supply and demand in a marketplace.