_____ Calculates the Cost Per Thousand Based on the Target

question 70

Multiple Choice

_____ calculates the cost per thousand based on the target audience rather than the overall audience.

• A)BDI
• B)CDI
• C)Target CPM
• D)Target market segmentation
• E)Target buying power index

---

Definitions:

Economic Success

A measure of financial achievement and stability, often indicated by income, employment, and wealth, reflecting an individual's or nation's prosperity.

Ethnic Groups

Groups of people who share common ancestry, language, religion, customs, or combination of such characteristics.

Ethnic Enclave

is a geographic area with high ethnic concentration, characteristic cultural identity, and economic activity which differentiates it from the wider society.

Social Context

The environmental and cultural setting in which a certain behavior, event, or phenomenon occurs, influencing its interpretation.