Because Advertisers Have No Say Over How Often and When

question 59

Multiple Choice

Because advertisers have no say over how often and when their products will be shown, the lack of control is cited as a disadvantage of:

• A)guerrilla marketing.
• B)specialty advertising.
• C)product placements.
• D)product linings.
• E)transit advertising.

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Definitions:

Transgender

Describes individuals whose gender identity or expression differs from the sex they were assigned at birth.

Cognitive Social Learning Theory

A theory that emphasizes the role of observation, imitation, and modeling in the acquisition of behaviors, attitudes, and emotional reactions.

Socialized

Process by which individuals learn and adopt the norms, values, and behaviors appropriate to their society.

Gender Roles

The social and behavioral norms prescribed for individuals based on their perceived or actual gender in a given society.