The First Step in Developing a Media Plan Is To

question 82

Multiple Choice

The first step in developing a media plan is to:

• A)create a media plan committee.
• B)set the media objectives.
• C)determine the reach, frequency, and coverage of all available media.
• D)select broad media classes.
• E)develop advertising campaigns.

---

Definitions:

Phallic Stage

A stage in Freudian psychosexual development, occurring roughly between the ages of three and six, during which a child's focus of pleasure is on the genital area.

Latency Stage

A phase in Freudian psychosexual development occurring between ages 6 and puberty, characterized by a decrease in sexual interest and focus on social and intellectual growth.

Personality Development

The growth and development of the aspects of a person that involve their character and personality traits over time.

Oedipus Complex

A concept in psychoanalytic theory describing a child's feelings of desire for the opposite-sex parent and jealousy and rivalry toward the same-sex parent.