The Rate of Product Usage in a Geographical Area Can

question 120

Multiple Choice

The rate of product usage in a geographical area can be calculated through the use of:

• A)gross rating points.
• B)reach and frequency.
• C)brand development index.
• D)benchmark designated index.
• E)category development index.

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Definitions:

Subjectivity

The quality of being based on or influenced by personal feelings, tastes, or opinions rather than external facts.

Particular Culture

The specific set of values, traditions, and practices shared by a group of people distinguished by geography, ethnicity, or social characteristics.

Inferior

Lower in rank, quality, or status; below another in importance or position.

Indigenous Belief Systems

The complex of spiritual and cultural beliefs and practices that are native to a specific ethnic group or society.