The Category Development Index Is Similar to the Brand Development

question 66

Multiple Choice

The category development index is similar to the brand development index (BDI) except that it:

• A)uses information about a product category.
• B)categorizes consumers according to their demographic characteristics.
• C)is concerned with companies and not with products.
• D)is tied to an economic index.
• E)categorizes consumers according to their psychographic characteristics.

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Definitions:

Contribution Margin Ratio

The percentage of each sales dollar remaining after variable costs have been deducted, indicating how much contributes to fixed costs and net profit.

Unit Contribution Margin

The difference between the selling price per unit and the variable cost per unit, indicating the amount each unit contributes to covering fixed costs and generating profit.

Degree of Operating Leverage

A financial ratio that measures the percentage change in operating income in response to a percentage change in sales.

Forecasted Contribution Margin

An estimated metric that indicates the difference between sales revenue and variable costs of goods sold, used to predict the profitability of sales.