The Nielsen Station Index (NSI) Refers to Local Television Markets

question 116

Multiple Choice

The Nielsen Station Index (NSI) refers to local television markets as:

• A)areas of dominant influence.
• B)metropolitan rating areas (MRAs).
• C)designated market areas (DMAs).
• D)local markets.
• E)geodemographic areas.

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Definitions:

Mastery Goals

Goals that focus on the development of competence and task mastery rather than comparison with others, often associated with intrinsic motivation and a love of learning.

Performance Goals

Objectives set to achieve specific standards of competence, often in comparison with others or with previous personal achievements.

Mastery Goal

An aim to fully understand or master a skill or subject, rather than merely to achieve a good grade or outperform others.

Public Awareness

The level of knowledge, consciousness, or acknowledgement among the general public about an issue.