_____ Are Based on the Total Audience a Media Schedule

question 101

Multiple Choice

_____ are based on the total audience a media schedule may reach using a duplicated reach estimate.

• A)Gross rating points (GRPs)
• B)Target rating points (TRPs)
• C)Total target rating points (TTRPs)
• D)Sweeps periods
• E)Coverage frequencies

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Definitions:

Super-Event

An exceptionally significant or large-scale event that has a profound impact on its participants or the surrounding environment.

Unique-Event

A one-of-a-kind occurrence or happening that is distinct from other events in its specificity or significance.

Marginal Cost

This is the additional cost of producing one more unit of a good or service.