Which of the Following Is True of Local Display Advertising

question 98

Multiple Choice

Which of the following is true of local display advertising?

• A)It is primarily used by supermarkets and departmental stores.
• B)It refers to newspaper display advertising done by marketers of branded products.
• C)It is primarily used by airlines, major retail chains, and automakers.
• D)It is used to market products but not services.
• E)It is not open to financial institutions such as banks and travel agencies.

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Definitions:

Operant Behaviors

Behaviors that are controlled by their consequences, including reinforcements or punishments, within the context of operant conditioning.

Respondent Behaviors

Actions that are automatic reactions to certain stimuli, often used in the context of classical conditioning in psychology.

Unique Cluster

A distinctive group or combination of elements that are brought together based on specific characteristics or criteria.

Variable-Interval

A type of reinforcement schedule in which reinforcements are given to a response at unpredictable time intervals.