The Concept of _____ Is Based on the Assumption That

question 106

Multiple Choice

The concept of _____ is based on the assumption that one exposure to an ad may not be enough to convey a desired message.

• A)average frequency
• B)average reach
• C)effective reach
• D)GRP
• E)effective frequency

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Definitions:

Co-Op Advertising

A marketing partnership where two or more parties share the cost and strategy of an advertising campaign.

Retail Coupons

Discounts offered to consumers in the form of printed or digital coupons to encourage purchases at retail stores.

Consumer Sales Promotion

A promotion that includes free samples, coupons, contests, and demonstrations to consumers.

Cooperative Advertising

A cost-sharing arrangement between manufacturers and retailers to cover the cost of advertising the manufacturer's products.