In Media Planning, the Cost of Ad Space Divided by Circulation

question 86

Multiple Choice

In media planning, the cost of ad space divided by circulation and multiplied by 1,000 is the formula used to calculate:

• A)index number.
• B)cost per thousand.
• C)absolute cost.
• D)category development index.
• E)brand development index.

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Definitions:

Determinist

An advocate or believer in determinism, the philosophical concept that all events, including moral choices, are ultimately determined by causes external to the will.

Sexual Tendencies

Sexual tendencies refer to patterns or orientations of sexual attraction, behavior, and preferences within individuals.

Reinforcement

In operant conditioning, any event that strengthens or increases the likelihood of a behavior occurring again.

Punishment

A consequence applied to an individual or a group for a behavior deemed unacceptable by a given standard, intended to discourage the behavior's recurrence.