Creative Crew Is a Direct-Marketing Company That Sells Merchandise Such

question 1

Multiple Choice

Creative Crew is a direct-marketing company that sells merchandise such as T-shirts, customized coffee mugs, calendars, key chains, bags, and the like. It uses telemarketing to inform prospective customers about the range of products offered by the company. Interested customers are provided with a website URL, which contains a form where they place their purchase orders. This is an example of using:

• A)sweeps marketing.
• B)direct marketing in combination with support media.
• C)specialty advertising.
• D)the one-step approach to direct marketing.
• E)the two-step approach to direct marketing.

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Definitions:

Dopamine

A neurotransmitter involved in reward, motivation, and motor control, among other functions.

Lithium

Lithium is a chemical element often used in the form of lithium carbonate or lithium citrate as a mood stabilizer in the treatment of bipolar disorder and major depressive disorder.

Bipolar Disorder

A psychiatric state marked by significant mood variations, featuring high episodes of mania or hypomania and low periods of depression.

Anticonvulsants

Medications primarily used to prevent or treat seizures, but also used in the treatment of mood disorders and neuropathic pain.