Advertisers Include _____ in the Readers Per Copy Figures to Estimate

question 61

Multiple Choice

Advertisers include _____ in the readers per copy figures to estimate the number of people who read a magazine without buying it.

• A)pass-along rates
• B)cost per point
• C)frequency estimates
• D)gross ratings points
• E)average frequency index

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Definitions:

Publicly Held

Refers to a company owned by public investors through publicly traded shares, as opposed to being privately owned.

Public Sector

The part of the economy that is controlled by the government including various services and industries such as healthcare, education, and transportation.

Relative To GDP

A comparison or ratio used to understand a specific financial metric or economic indicator in the context of a country's total gross domestic product.

Federal Government

The national government of a federal country, such as the United States, responsible for enacting and enforcing laws applicable across all states and territories.