Which of the Following Statements Explains Why Marketers Use Emotional

question 106

Multiple Choice

Which of the following statements explains why marketers use emotional appeals?

• A)The positive feelings created by advertising can have a favorable effect on consumers' evaluations of a brand.
• B)Emotional appeals focus on the consumer's practical, functional, or utilitarian need for a product or service.
• C)Emotional appeals tend to be informative, and help advertisers convince consumers that their product or service satisfies their needs.
• D)Emotional appeals persuade the target audience to buy the brand because it is the best available.
• E)Emotional appeals are easy to execute and cost less, even though they are less effective than rational appeals.

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Definitions:

Color Blindness

A vision deficiency where individuals are unable to distinguish between certain colors, often red and green.

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A mode of inheritance that is determined by genes located on the sex chromosomes, often leading to traits that differ between males and females.

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The attributes of colors that give them their names, such as red, blue, or yellow, distinguishing one color from another.

Opponent-Process Theory

A psychological and neurological model that explains how the perception of colors derives from the opposition of three pairs of colors.