Transformational Advertising Can Differentiate a Product or a Service By

question 93

Multiple Choice

Transformational advertising can differentiate a product or a service by:

• A)convincing a consumer of its leadership position in the market.
• B)making the consumption experience more meaningful and enjoyable.
• C)helping the consumption experience last longer.
• D)showing performance superiority of one brand over another.
• E)focusing on a consumer's functional or utilitarian need for the product or servicE.Transformational ads make the experience of using a product richer, warmer, more exciting, and/or more enjoyable than that obtained solely from an objective description of the advertised brand.

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Definitions:

Public Relations

The act of engaging in strategic dialogue to build beneficial partnerships between companies and their public constituencies.

Leone Baxter

A pioneering figure in public relations, co-founder of the first political consulting firm in the United States.

Political Consulting Firm

An organization that provides advice and services to politicians and political parties, often specializing in campaign management, public relations, and policy advice.

CSR Growth

Refers to the expansion and increased emphasis of corporate social responsibility activities and strategies within a company.