If Consumers Perceive MC-Cola as a Drink That Spreads Happiness

question 67

Multiple Choice

If consumers perceive MC-Cola as a drink that spreads happiness and cheer, they have assigned a _____ to the brand.

• A)product benefit
• B)personality
• C)product feature
• D)unique selling proposition
• E)market rank

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Definitions:

Confederates

Individuals or entities aligned with or supportive of the Confederate States of America, a group of southern states that seceded from the United States leading to the American Civil War from 1861 to 1865.

Execution

Execution refers to the carrying out of a sentence of death on a person convicted of a capital crime, or it can also mean the act of performing a plan, order, or directive.

Ending Slavery

The process, legislative acts, and movements aimed at abolishing the practice of holding individuals in bondage or servitude against their will.