An Ad for a Van Shows How Easily a Small

question 66

Multiple Choice

An ad for a van shows how easily a small boy and his grandfather can get in and out of the vehicle. It also emphasizes the positioning of handles at appropriate places that make transit easier for older people. Which ad execution technique is being used in this ad?

• A)Comparison
• B)Demonstration
• C)Scientific evidence
• D)Straight-sell
• E)Testimonial

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Definitions:

Financial Value

The monetary worth attributed to an asset, company, or financial instrument based on its ability to generate income or profits.

Harvesting Approach

A business strategy focusing on extracting maximum profits from a product, market, or investment with minimal reinvestment, often in the decline stage of its lifecycle.

Marketing Expenditures

The total amount of money a company spends on creating and executing its marketing strategies.

Resource-intensive

Describing activities, processes, or industries that require a large amount of resources (such as capital, time, or energy) to produce goods or services.