A Professional Race Car Driver Appears in an Ad Advocating

question 88

Multiple Choice

A professional race car driver appears in an ad advocating a particular motor oil brand. This is an example of a(n) :

• A)comparison.
• B)endorsement.
• C)demonstration.
• D)straight sell.
• E)slice-of-lifE.The above scenario features an endorsement.Many advertisers prefer to have their messages presented by way of a testimonial, where a person praises a product or service on the basis of his or her personal experience with it.A related execution technique is the endorsement, where a well-known or respected individual such as a celebrity or expert in a product or service area speaks on behalf of the company or the brand.

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Definitions:

Trivial

Insignificant or of little importance; not worth considerable attention or concern.

Role Negotiation Conflicts

Situations where individuals experience disagreements or disputes over their responsibilities and expectations within a group or organization.

Task Expectations

The anticipated or prescribed outcomes and standards associated with a particular job or assignment.

Workflow Independence

The ability of processes or tasks to be carried out autonomously, without direct dependence on other workflows.