_____ Are Secondary Headlines That Usually Appear in a Type

question 11

Multiple Choice

_____ are secondary headlines that usually appear in a type size smaller than the main headline but larger than the body copy of a print ad.

• A)Direct headlines
• B)Indirect headlines
• C)Storyboards
• D)Story lines
• E)Subheads

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Definitions:

Cash Dividends

Dividends paid in the form of cash to a company’s shareholders from its current or retained earnings.

Public Corporations

are companies whose shares are traded publicly on stock exchanges, allowing them to raise capital from public investors.

Earnings

The amount of profit that a company produces during a specific period, typically reported as net income.

Capital Gain Yield

The aspect of the total gains from an investment that derives solely from its rise in price, without accounting for dividends or interest received.