Which of the Following Statements Is True of Feature Appeals

question 80

Multiple Choice

Which of the following statements is true of feature appeals?

• A)They present attributes that can be the basis of rational purchase decisions.
• B)They are used mainly for low-involvement products.
• C)They can be used for advertising a product but not a service.
• D)They are used primarily for non-technical products.
• E)They point out the number of consumers who have switched to a particular brand.

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Definitions:

Contribution Margin Per Unit

The difference between the selling price per unit and the variable cost per unit.

Pretax Income

The amount of income earned by a business before any taxes have been deducted, reflecting the company's profitability.

Fixed Costs

Expenses that do not change in proportion to the activity of a business, such as rent, salaries, and insurance.

Pretax Income

The amount of income earned by a business before paying income taxes.