A Marketer May Want to Use a Message That Draws

question 41

Multiple Choice

A marketer may want to use a message that draws an explicit conclusion for a target audience that is:

• A)highly involved with the topic.
• B)highly educated.
• C)low in complexity.
• D)exposed to the message frequently.
• E)less educated.

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Definitions:

Federal Circuit

A U.S. federal court of appeals that has specialized jurisdiction, mainly hearing cases on patent law and those appealed from certain federal claims courts.

Patent Law

A branch of intellectual property law concerning the legal regulations, protections, and enforcements of patents, which are exclusive rights granted for an invention.

Appeals

The process of requesting a higher court to review and change the decision of a lower court.

Judicial Hearing

A formal proceeding before a judge or authorized officer (like an administrative judge), where evidence and arguments are presented to resolve a legal dispute.