Advertisements That Focus on the Dominant Attributes or Characteristics of a Product

question 71

Multiple Choice

Advertisements that focus on the dominant attributes or characteristics of a product or service are making use of _____ appeals.

• A)feature
• B)news
• C)price
• D)product popularity
• E)competitive advantage

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Definitions:

Actual Performance

is the real, measurable output or results achieved by an individual, team, or organization, as opposed to expected or projected outcomes.

Unfavourable Direction

A situation or trend that is not advantageous or beneficial, potentially leading to adverse outcomes or failure.

Multidimensional Thinking

The ability to analyze and approach problems from multiple perspectives and dimensions, recognizing various factors and potential impacts.

Time Horizons

The length of time over which an investment, project, or policy is intended or expected to operate or have an effect.