Advertisements That Create Feelings, Meanings, Images, or Beliefs About a Product

question 97

Multiple Choice

Advertisements that create feelings, meanings, images, or beliefs about a product or service that can be activated when consumers use it are known as _____ ads.

• A)rational
• B)transformational
• C)consumer-generated
• D)reminder
• E)informational

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Definitions:

Statistical Discrimination

A form of discrimination that occurs when decisions are made based on statistical averages or generalizations about groups, rather than on individual merits.

Individual Members

Refers to single persons or entities that are part of a larger group or organization.

Group Characteristics

The properties or attributes that define and distinguish a specific group from others.

Income Inequality

A measure of the uneven distribution of income within a population, highlighting the gap between the richest and the poorest.