When an Advertiser Has Something Important or New to Announce

question 112

Multiple Choice

When an advertiser has something important or new to announce to a target audience, a(n) _____ headline will be used.

• A)direct
• B)indirect
• C)secondary
• D)visual
• E)affective

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Definitions:

Extremity

The degree to which an attitude, opinion, or action is far removed from the moderate or average position.

Stereotypes

Generalized beliefs or perceptions about groups of people that are often oversimplified and not based on personal experience.

Disconfirming Evidence

Information or data that challenges or contradicts existing beliefs or hypotheses, often used in the context of scientific research and critical thinking.

Exaggerated

Described or represented in a way that is overstated or beyond the truth.