An Advertising Execution Technique That Relies on a Straightforward Presentation

question 37

Multiple Choice

An advertising execution technique that relies on a straightforward presentation of information about a product or service is called a(n) :

• A)factual message.
• B)demonstration.
• C)testimonial.
• D)dramatization.
• E)animation of key benefits approach.

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Definitions:

Carrying Cost

The total cost of holding inventory, including storage, insurance, depreciation, and opportunity costs.

Safety Stock

The additional quantity of inventory kept on hand to prevent stockouts caused by variability in demand or supply chain disruptions.

Lead Time

The duration between the initiation and completion of a production process or the time from ordering to delivery of a product.

Setup Cost

Expenses incurred to prepare or configure a process, machine, or system for production or operation.