An Ad for the Tributary Hotel in Chicago Has a Number

question 60

Multiple Choice

An ad for The Tributary Hotel in Chicago has a number that people can call on if they are interested in reserving rooms at the hotel or for further information about the hotel. One way to determine the effectiveness of this ad is to count the number of phone calls it receives in response to the ad. This response count is an example of:

• A)feedback.
• B)encoding.
• C)noise filtering.
• D)noise blocking.
• E)decoding.

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Definitions:

Mop Bucket

A container, often equipped with a wringer, used for holding water and cleaning solution to damp-mop floors.

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Medical-Surgical Unit

A hospital unit specializing in the care of patients who require medical treatment or surgery that does not involve intensive care level of support.

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A measure of the likelihood that an individual, especially elders or those with physical limitations, will accidentally fall.